How to turn social media content into sales? How are bloggers are changing the world? The responsible use of social media in tourism by creating meaningful and engaging content is a tool that is still not used to its full extent. All components that make the travel industry have the power to use their influence of followers and fans to create a dialogue that makes a difference, and not only for themselves. Additionally, It is a challenge to use social media as an effective channel to create and – eventually – boost sales. Let’s see how it’s done!
Andrew Chow, Founder, Ideas & Concepts Shane Dallas, Travel blogger, The Travel Camel Jussi-Pekka Erkkola, Industry Manager, Travel, Google Finland
In English